Marketing Concepts
Course Information
BMGT-104
Credit Hours: 3
Course Pre-Requisites: None
Course Co-Requisites: None
Course Description
Sales and marketing work together to improve customer satisfaction and increase profits. This course covers marketing functions such as financing, pricing, and distribution. Other areas of study include: selling techniques, retail selling, and marketing strategies/concepts. The student will also learn about the importance of meeting customer needs along with distribution and global marketing.